Project Description

Cold Spring Beverages is a single location retail beverage distributor located in the scenic town of Newtown in Bucks County, PA. To promote sales for Thanksgiving and the Holiday Season we put together a direct mail campaign utilizing the US Postal Service’s Every Door Direct Mail (EDDM) to reach a geographically located, target audience, within a specified radius of the Cold Spring Beverages location. Each card featured current in-store pricing specials, a discount coupon for Boylan’s Sodas, as well as promotion for the Cold Spring Cash coupon campaign.

To promote ongoing sales through the Holiday Season, we integrated a reward based coupon system utilizing a printed coupon with specific dollar amounts, earned during purchases for use on a future purchase. This coupon system aids in driving return traffic to the store and repeat purchases over a set period of time. Integrated into the POS system for Cold Spring Beverages, the coupons are seamless for store management, and provide a level of data regarding the number of repeat customers, and the purchase amounts their loyal customers are spending.

Through the use of a color coordinated marking system, we were able to track the returns of each direct mail card, and tie each card to a specific mail route used in the campaign. This process allows us to monitor return rates across the campaign to provide a more efficient return on future EDDM campaigns.