Project Description

The Philadelphia Children’s Alliance (PCA) has been a leading catalyst for change in how sexually abused children are served and cared for in the city of Philadelphia. The team-based approach of the PCA has grown to include corporate partners in an initiative called the Corporate 20 Bridge to Healing. Within the Corporate 20, twenty corporations operating in the Greater Philadelphia area will join with the PCA in advancing their mission to bring healing and justice to the children they serve. These corporations will provide vital financial support for the programs of the PCA, and underpin the success of their annual fundraising through sponsorship of the PCA’s Bear Affair event.

In an effort to increase awareness of the Corporate 20 Bridge to Healing, the PCA needed a piece they could provide to potential organizations that quickly summarized who they were, the impact the PCA has in the community, as well as the investment options available to corporate sponsors.  The new piece needed to be colorful and lively, following in the tradition of the PCA’s collateral materials, yet crisp enough to engage a corporate audience.

The printed brochure was accompanied by a digital form that can be completed, signed, and submitted by potential sponsors, allowing a quick and easy process for both the Philadelphia Children’s Alliance and their new partner organizations.