Project Description

When it came time to begin welcoming their customers to warm weather and sunny days, Cold Spring Beverages of Newtown, PA once again turned to AnchorMark to help them reach their geographic customer base. Utilizing the US Postal Services Every Door Direct Mail services, we are able to target residential homes near Cold Spring’s location, at a fraction of the cost of a standard direct mail campaign.

For Cold Spring’s 2016 4th Spring/Easter campaign, we developed a large postcard mailer featuring current beer, and cigar specials, as well as discounts and coupons. All graphic development and product photography was handled in-house, giving us complete control over layout and visual elements of the mailer.

As always, all of the returned coupons are tracked and evaluated against previous campaigns and analytics are provided to Cold Spring Beverages.